Recent coverage underscores growing consumer interest, amplified by the hit Pawpaw Ale-8 collaboration with Ale-8-One

FRANKFORT, Ky. â€” Pawpaw — Kentucky’s official fruit tree and the largest edible fruit native to the United States — is drawing renewed attention in food and beverage conversations nationally and across the region, momentum that ÍøÆØ³Ô¹Ï has helped build through decades of applied research, grower support, and product-focused partnerships.

A January 6, 2026, feature story in "Blue Ridge Country" spotlighted Pawpaw Ale-8, reporting that the limited-edition release became an “immediate hit� and that online sales were temporarily halted due to demand. The story also points directly to Kentucky State’s role, noting the University is home to the only full-time pawpaw research program in the world and highlighting the collaboration that helped translate pawpaw’s distinctive flavor into a widely available Kentucky-made product.

In a separate national indicator of pawpaw’s rising profile, The New York Times food-trends feature “How We’ll Eat in 2026: More Caution, More Crunch,� published Dec. 29, 2025, referenced pawpaw as “starring in soda and margaritas,� placing it among a short list of “backyard� ingredients gaining broader attention.

Pawpaw farmThat research-to-market pipeline is now widely visible through the University’s partnership with Ale-8-One Bottling Company. ÍøÆØ³Ô¹Ï and Ale-8-One announced the collaboration in July 2025 and celebrated the product launch in August 2025 at the University’s Harold R. Benson Research and Demonstration Farm, positioning Pawpaw Ale-8 as a uniquely Kentucky flavor grounded in ÍøÆØ³Ô¹Ï’s pawpaw expertise.

In the Blue Ridge Country feature, Dr. Kirk Pomper described Pawpaw Ale-8 as “a great partnership� and said Ale-8-One “captured the flavor perfectly in this seasonal drink.�

ÍøÆØ³Ô¹Ï’s Pawpaw Program, part of the University’s Land Grant mission, is focused on practical outcomes for growers and industry—improving propagation methods, orchard management recommendations, variety trials, and post-harvest handling, including work to extend shelf life. ÍøÆØ³Ô¹Ï also serves as the USDA National Clonal Germplasm Repository for Asimina species as a satellite site, preserving genetic diversity critical to long-term research and commercialization.

Read the full Blue Ridge Country story at:


Read the full New York Times story at: